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During its first three seasons, it aired on Thursday nights, where it was mostly successful. In October 2009, it was moved to Fridays, where it had trouble finding an audience. The backlash from its fans prompted ABC to move the show to Wednesdays at 10:00PM Eastern/9:00PM Central starting January 6, 2010, where it would better complement its Wednesday hits, Modern Family and Cougar Town.

On January 27, 2010, ABC announced it was cancelling the series, stating it would not be returning for a fifth season due to low ratings. The series finale is set to air in April 2010.

อ้างอิงจาก:

On January 28, 2010 ABC announced that Ugly Betty would cease to exist after the fourth season finale. The season finale is set to be aired in April 2010. "We've mutually come to the difficult decision to make this Ugly Betty's final season," executive producer Silvio Horta and ABC president Steve McPherson said in a joint statement. The show has struggled recently, with ratings in the US falling from an average 8.1m to 5.3m viewers between the third and fourth series

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